Food is what people living on earth must eat every day. " Food is the foundation of people. "If you don't eat, you will be hungry. With the gradual improvement of people's living standards, people have higher and higher requirements for food. While pursuing food taste, they also pay great attention to food packaging and gift boxes. Beautiful and exquisite food packaging boxes can leave a good first impression, attract customers' attention and make consumers feel at ease to buy.

1、食品的消费群体

1. Consumer groups of food

要根据这个消费群体的喜好去进行外包装设计，从而使得这个产品的外包装更有可能吸引到这些消费群体的注意力。

The outer packaging design should be carried out according to the preferences of this consumer group, so that the outer packaging of this product is more likely to attract the attention of these consumer groups.

2、食品特点

2. Food characteristics

食品究竟拥有哪些方面的特点尤其是这款食品卖点方面的东西要融入到外包装里面，因为顾客消费这款食品可能看中的就是这个食品的一些优势，如果不在外包装上面体现出来的话，可能顾客就没能及时发现，导致错失了的销售机会。

What are the characteristics of the food, especially the selling points of the food, should be integrated into the outer packaging, because customers may see some advantages of the food when consuming the food. If it is not reflected in the outer packaging, customers may not find it in time, and finally miss the best sales opportunity.

3、外包装成本

3. Outer packaging cost

现在大家普遍都会认为，一个食品的外包装的成本只要不超过这个食品本身的售价的10%都是可以被接受的，如果说外包装的成本太高就会导致销量受到影响。

Now it is generally believed that the cost of the outer packaging of a food is acceptable as long as it does not exceed 10% of the price of the food itself. If the cost of the outer packaging is too high, the sales volume will be affected.

4、外包装上面嵌入公司信息

4. The company information is embedded on the outer package

要考虑的就是如何在这个外包装上面嵌入公司的信息，比如说嵌入公司的联系方式，嵌入企业的标志，嵌入产品的相关的素材等等，这也需要考验设计师的设计能力。

What should be considered is how to embed the company's information on the outer packaging, such as the contact information of the company, the brand logo of the enterprise, the relevant materials of the product, etc., which also needs to test the designer's design ability.

5、QS证的问题

5. Problems of QS certificate

要考虑的就是QS证的问题，这个证书要合理地嵌入在食品外包装上，有了这样的一个证就表示这个食品是一个干净卫生质量合格没有污染的食品。

What should be considered is the QS certificate, which should be reasonably embedded in the food outer packaging. With such a certificate, it means that the food is clean, hygienic, qualified and pollution-free.

6、包装盒工艺

6. Packing box process

食品包装礼盒设计一个要考虑的就是这个包装盒选用什么样的工艺来进行生产?选用什么样的材质来进行制作?食品在包装盒里面怎么摆放等等，这些都是和包装盒的生产制作以及包装盒的结构息息相关的部分，在设计之前就应该详细考虑，否则会导致后期设计以及制作十分被动。

The last thing to consider in the design of food packaging gift box is what kind of process is selected for the production of this packaging box? What kind of material is selected for production? How to place food in the packaging box and so on are closely related to the production and structure of the packaging box. They should be considered in detail before the design, otherwise it will lead to very passive post design and production.